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The Environmental analysis can be defined as a survey of environment within the organisation for the intent of turn uping environmental factors that consequence on the operations. For the intent of analysis the concern environment we can categorise in to three degrees: Internal environment, Operating environment and General environment. This can be shown in figure as below.

STEEPLE Analysis

By the STEEPLE analysis we can analyze that which external factors can be influenced the organisation ‘s ability to accomplish its vision and mission.



Social Factors

The life manners of the people ‘s is altering due to economic crisis hence, they change to utilize energy for sometime

Peoples would wish to utilize bio fuel instead than normal fuel due to cut down environmental pollution

Technical Factors

The International Energy Agency states that alternate energy markets will be underpinned by technological discoveries.

engineering is the key to competitiveness in the alternate energy industry ;

The authorities disbursement for research on bio fuel and other options

Environmental Factors

BP should extremely concern on Environmental Law

Duty of Oil Spill harm

Economic Factors

Due to economic crisis there is a worsening demand for energy

There is a increasing demand for Alternative energy beginnings

Political Factors

The planetary energy market is going more unstable because of geopolitical instability.

Encouragement of the authorities towards more sustainable signifiers of energy due to CO2 emanation

Legal Factors

Harmonizing to the environmental jurisprudence, responsible for Payments on oil spill amendss

Transportation safety

Ethical Factors

Charitable giving

Investing on development programme

Table 01. STEEPLE Analysis

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Porter ‘s Five Forces Analysis

The Analysis of Porter ‘s five forces aid to measure where the power of BP lies in Market and besides helps to analyse the attraction of the industry. In add-on to that we assess the current strength and future strength demands to be after in the BP ‘s competitory place as shown:

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Potential Entrance

Rigorous authorities policies and demands

High technological focal point on alternate energy industry

Large initial capital is required

Menace of Substitutes

Alternative energy due to higher cost

Competitive Competition

High issue barriers

High fixed costs

High bets for Shell Renewable and low bets for BP Solar.

Dickering Power of Buyers

Low volume of purchaser

Low information of purchasers

High handiness of replacements

Dickering Power of Suppliers

Low concentration of alternate energy providers ( chiefly merely BP Solar and Shell Renewable )

Strategic Group Analysis

Helps place who the most direct rivals are and on what footing they compete. We can make up one’s mind that SHELL is the major rival in the industry for BP in both geographic coverage and service variegation by analysing SGA as follows:





Oil Oil & A ; Gas

Service variegation

Strategic Group Analysis

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SWOT analysis for BP


World third largest energy company

Strong Brand trueness

Fiscal strength of the company.

It has perpendicular integrating operation system.


Increase the petrol monetary value in UK

Has to paid felon charges due to distribute immense sum of oil in the Alaska Sea in 2006.

Reduce in natural gas and rough oil production.


Has high investing capacity

Research to look into alternate fuel such as Hydrogen, Solar, Wind and natural gas

Increase demand for natural gas in USA and Europe states.

Implement more flexible monetary value constabularies to confront their rivals.


Unsound policies related to Environment after oil and toxic spill in 2006.

Explosion of refinery tunnels in on occasion

Has large challengers such as Shell and Chevron

Instability in some oil and gas bring forthing states and parts

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Task Two

Strategic Options and function of corporate parent

Strategic Options is an of import aspect and it helps to craft company ‘s options and supply safe and maintain up the competitory state of affairs. The international demands for energy for the following 20 old ages are such that hydrocarbons are still traveling to hold a prima portion in meeting that energy demand. BP supports emanations merchandising mechanisms as a agency of seting a value on C in order to do appropriate investing determinations.

Corporate Mission of the BP

BP mentioned that there end for following few old ages to recognize the latent impending of their advantage base by bettering the efficiency and effectivity of everything they do. They will dynamically drive cost and capital efficiency whilst at the same clip keeping the first chief concern of safe and dependable operations.

Aims of the BP

BP has some aims for their growing in 2015. And all employees are working as a squad to accomplish company ends.

Average 1-2 % p.a. volume growing to 2015

Underpinned by upward resource base and quality through penchant

Key beginnings of growing beyond 2015 will come from:

Increasing deepwater

Leveraging expertness in gas

Pull offing universe ‘s tremendous oilfields

Enabled by application of engineering

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Valuess and moralss of the BP

BP is a digest of resources and there people working together. To achieve concern objects they focus on sustaining and promoting their leaders and staff. And they maintain recruitment bases and developing people accomplishments at every degree. BP is a good distinguish organisation and wants to make some different in the universe. BP is a public presentation driven company which is competitively flourishing. Through all this they prefer high ethical base.

Directions and methods of Strategic Options

BP ‘s way is clear and it is the grim chase of competitory leading in regard of hard currency costs, capital efficiency and border quality.

The ‘Strategy Clock ‘ is another suited manner to analyse a company ‘s destructive place in comparing to the parts of rivals. The Ansoff Growth matrix tool which is helps concerns to make up one’s mind their merchandise and market growing scheme.

Figure 02.Ansoff Market mix

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Measuring schemes at BP

SOP Matrix is a tool which can utilize to place the company relevant schemes through external environmental factors. As an illustration BP Opportunities and dainties as below and by indentifying the external environmental factors can acknowledge the relevant schemes options.



Strategic Option


Has high investing capacity

Invest in HR development and through that develop the accomplishments of the staff members. A same clip put in market chances.


R & A ; D to look into alternate fuel such as Hydrogen, Solar, Wind and natural gas

By research can happen the best option and company can give attending to that.


Extension of acquisition of North sea country

Can develop deep sea oil well.


Increasing demand for natural gas in USA and European states.

Efficient and effectual resource allotment to maximise net income.

Implement more flexible monetary value constabularies to confront their rivals.

By monetary value reduction can acquire more clients on their merchandises

Gas and Oil seeking

Will assist to increase their market values and can demand them among the rivals



Strategic Option

Unsound policies related to Environment after oil and toxic spill in 2006.

Understand the policies and work with less consequence to environment

Explosion of mill tunnels in on occasion

By maintaining the trade name image without injury can confront the job

Has large challengers such as Shell and Chevron

To do company as No1. And more promotional plants

Sold corporate owned Stationss.

Buy the Stationss

Pipeline decomposition

Should look into the grapevine back and do the needed modifiers

Insecurity in some oil and gas bring forthing states and parts

Should happen some more manufacturers in instance to utilize.

Task Three

SMART Objectives of BP

BP Aims are prepared harmonizing to SMART ( Specific, Measurable, Achievable, Realistic, and Timed ) .That means it should be peculiar about what we are traveling to accomplish and should cipher about the aims.

There are a several types of aims like procedure aims, result aims, personal aim that all can be done in the SMART format.

BP ‘s five twelvemonth program aims are,

Increase profitableness by 20 %

Increase production

Fiscal addition by functioning to the increasing demand

Build trade name value that was affected by the oil spills

BP spends on turning engineering budget on potentially most competitively profitable inventions both in unfastened and new power infinites. It is both a strategic option and an chance for BP when comparing with the challengers as BP is strategically positioned themselves in a extremely advanced R & A ; D processes which is matchless by the challengers easy. While confronting major challenges of bedraggled supplies and defence of supply in oil and gas, planetary heating and insist for pure energy in major markets, BP ‘s per centum of expend on fresh engineerings is turning.

Five twelvemonth development program for BP

Business program is a statement about company ‘s future ends and programs to accomplish those ends. This can be externally concentrate or internally concentrate.

BP ‘s Strategies in development can place as,

Upstream growing

Downstream turnaround

Alternate Energy: qui vive disciplined Corporate overview

In the upstream will hub on cost and capital efficiency to administer profitable growing. In the downstream will drive extra efficiencies and a focal point on quality and incorporation. They will keep their disciplined attack to replace energy and will transport on unlock corporate efficiency through a civilization of uninterrupted sweetening.

Five twelvemonth development program for BP





Performance Indexs

Time Period


Increase profitableness by 20 %

Research and development

Hire most qualified research workers

Advanced ways of making things

One twelvemonth


Increase production

Acquisition of north sea country.

Negotiations with authoritiess and holding for a joint net income sharing.

Coming into an understanding with relevant authoritiess

Two old ages


Fiscal addition by functioning to the increasing demand

Gross saless and Marketing attacks to increase market portion

Enrolling experienced gross revenues and selling people and nonsubjective preparation

Geting new market chances, increase the market portion

One twelvemonth


Build trade name value that was affected by the oil spills

Communication and publicity scheme

Using new media chances of societal media to construct trade name name once more, invest in CSR activities in Go Green.

Reduce the black grade

3 old ages

Evaluating and implementing the program

In concern scheme, Johnson, Scholes and Whittington shows a theoretical account in strategic options are evaluated following to three key success standards such as Suitability, Feasibility, and Acceptability.

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Time Line

1 twelvemonth

2 twelvemonth

3 twelvemonth

4 twelvemonth


Increase profitableness by 20 %






Increase production






Fiscal addition by functioning to the increasing demand






Build trade name value that was affected by the oil spills





Table.03. Five twelvemonth BP strategic program


Strategic investings in R & A ; D to work new market chances and to maximise efficient and effectual productions.

To negociate with authoritiess and other low and average sized houses in the industry through a joint net income sharing procedure to seek for new avenues of the market.

Recruit experienced and capable gross revenues, selling and research experts.

Re-build the trade name value and affinity utilizing new media chances like societal media to cut down the black grade occurred as a effect of oil spills.

Streamline production and concern operations by utilizing merely in clip ( JIT ) and making a nimble terminal at the supplier terminal of the operations.


Strategic planning plays a critical function in strategic direction and the leading. Strategic planning can split in to three phases as strategic Analysis, Strategic Options and Evaluation and Implementation. The British crude oil Corporation is a good established organisation in crude oil industry and here it is illustrated through the scheme and competitory advantages of the BP and the proficient tools which they could could utilize to analyse the state of affairss. The porter ‘s five forces probe helped placing the competitory environment and market state of affairs BP is confronting.

There are major challengers like Solar, Sharp, Chevron in the market and BP engaged with mass production. By the SWOT analysis company state of affairs and the market place identified which extracts the internal and external environment of the company. BP is focused on clients and they believe in their mass productions over its challengers.

Company can utilize scheme clock, Ansoff growing matrix tools to analysis their place in the market. To develop strategic options first it should place the external context and precedences and bunchs. Then it should develop the strategic options. SOP matrix is one of the best tools to place the schemes of the company. BP has a decentralized en path for R & A ; D units. It besides drives the strategic placement of BP in competition among challengers. Cost advantage issues when company can give same benefits as rival with lower cost. And distinction advantage exits when the company can do different benefits or the value to the client from their merchandises ( Broad distinction scheme ) . As an Example BP is utilizing combination of Crude oil and natural energy such as solar power to give distinction to their clients and it is a good successful scheme.

STEEPLE analysis besides can be used to look into the external environment in a concern operates and concerned with the political, economic, societal factors influential industry alteration and helps to derive a better apprehension for external conditions for growing in a market. The porter ‘s five forces probe helps to diversity a competitory environment. For illustration, BP analyzes the market for Quality oil production.

BP entered into solar market in 1973 and produced BP solar in 2000, it was one of chief scheme to confront current oil crisis and environment issues. BP solar becomes profitable but it is non conspicuously spread among the populace, so authorities engagement is of import to go popular of solar power. BP concern program has advantage in the Research and probe country. The petroleum oil plus the solar power combinations was really successful scheme implemented in late. Products cleavage, geographic expeditions and productions, significantly company restructuring, better cost efficiency, centralized company sections are their current schemes to vie with competition and increase company net incomes.

They entered into oil plus solar power combination and they should strategically positioned the merchandise cleavage, better cost efficiency and enter into new market chances through the findings of R & A ; D to increase their net incomes. They have created value through engineering invention and this is a barrier for their rivals. But the chance is yet to be scrutinized with more investings to the R & A ; D. By a comprehensive state of affairs analysis company can make strategic options to invent organisation ‘s external ambiance and can work the potency.

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